While the CPG world and the public are aware of the growth and potential of upcycled ingredients, challenges remain for the nascent food sector.
Lara Ramdin, recently hired as Upcycled Foods’ chief innovation officer, says the majority of those obstacles involve creating a new narrative around upcycled ingredients, as well as expanding the limits of what technology can do with food waste.
“Part of what I’m doing in my [new] role is working with those partners to help craft that story, to be a part of everyday consumer language,” said Ramdin, who previously led Dole’s R&D team’s product development and consumer insights strategy. Before Dole, Ramdin held similar roles at Unilever and Molson Coors.
Upcycled Foods — which creates new ingredients from food waste, such as ReGrained SuperGrain flour made from spent grain left over after beer production — hired Ramdin last month.
In her new role, Ramdin will further Upcycled Foods’ innovation agenda by developing and commercializing new ingredients with food companies, spreading the message to both CPGs and consumers, Upcycled Foods CEO Dan Kurzrock told Food Dive.
Ramdin’s expertise at CPG companies makes her an “invaluable asset” to the company, said Kurzrock.
“Not only does Lara have the chops to advance our innovation pipeline, but also how we position new ingredients with customers, which she’s been on the other side of the table of,” he added.
There’s been huge growth in the sector recently. Sixty-two percent of consumers say they are willing to pay more for a product, such as upycycled ingredients, that prevents food waste. Upcycled food launches increased 122% in the five years ending the third quarter of 2021, according to Innova Market Insights.
Upcycled Foods has expanded its spent grain product line during the past year. It launched a ReGrained collaboration with ingredients giant Kerry to add texture and nutrition to snack products as well as a sourdough starter system with Puratos. The company also debuted baking mixes for pizza, banana bread, brownies and carrot cake.
Taking the next steps toward innovation
Ramdin said within unsold food products lies nutritional value that the industry has a responsibility to put to good use.
Working with partners to access nutritional benefits from foods is part of Ramdin’s goal at Upcycled Foods. “Our business is uncovering the treasure from things that are traditionally left off the table,” she said.
Upcycled Foods plans to continue incorporating spent grain into applications, such as baking mixes, coatings and breadings. This month, it announced a collaboration with Boston-based baked goods provider Stone & Skillet on Super Grains English Muffin that are made with ReGrained SuperGrain+ flour. Kurzrock said more products are in the works with other producers.
“Working with conventional food brands will move the needle on the mission to advance upcycling as a solution to food waste and address aspects of the climate crisis,” said Kurzrock.
Upcycled Foods’ portfolio has grown beyond ingredients derived from beer production. The company also launched an upcycled ingredient made from the leaves of the coffee plant, which it said works for applications like kombucha and craft beer.
Another ingredient product, cacao fruit syrup — made from the pulp of the plant used to grow chocolate — is a stimulant similar to caffiene. Upcycled Foods said it contains antioxidants, and is designed for products such as sour ales and sauces.
Ramdin said one way consumers are learning more about the upcycling industry is with auditing, such as the Upcycled Food Association’s upcycled certification. This helps to standardize and authenticate products claiming to upcycle food waste.
Food waste accounts for roughly 8% of global emissions, according to the Upcycled Food Association. Ramdin said she wants consumers to recognize the association’s certification label and have a greater awareness of which foods helped to divert waste from landfills.