After more than 40 years' partnering with Middle Eastern and African (MEA) food and beverage manufacturers, NZMP, the ingredients brand of Fonterra - the world's well-known exporter of dairy products - eyed its first standalone presence at Gulfood as the springboard to increased MEA trade opportunities. Santiago Aon, General Manager Middle East for NZMP, says Gulfood is a strategic event that offers the company's team the chance to connect with key customers and continue identifying market trends. "Our focus for the future is helping our Middle East and African customers meet the changing demands of consumers as the region grows and consumer attitudes focus more on nutrition and health awareness," said Aon. "Consumers in the region are increasingly seeking dairy products from a trusted source and want to know where their food is from. They are looking for natural ingredients, minimal additives and clean labels with a clearly stated origin. With NZMP ingredients, manufacturers are able to meet this demand," he continued. To further highlight the 'New Zealand advantage', delegates visited the NZMP stand at the exhibition got up close to a New Zealand dairy farm via an interactive 360� NZMP Virtual Reality experience, and saw for themselves how the company unlocks the goodness of New Zealand grass-fed dairy and shared it with the world. Delegates also created products in the NZMP virtual store and explored ingredients and solutions that can help them grow their business.