A recent U.S. Department of Agriculture (USDA) report to Congress reports that local and regional food sales in the United States totaled US$6.1 billion. This amount accounts for the selling of food from local farms, “for human consumption through both direct-to-consumer (e.g., farmers’ markets) and intermediated marketing channels (e.g., sales to institutions or regional distributors).” The report findings provide an updated assessment of the growing trend in both the production and consumption of local food in the United States.

Local food sales are accounted from the 7.8 percent of U.S. farms that identify as “marketing food locally.” Of those farms, 70 percent facilitated sales solely through direct-to-consumer (DTC) marketing channels, while the remaining 30 percent operated entirely through intermediated marketing channels, or a combination of both. The number of DTC farms and number of DTC sales demonstrated a correlating increase of 17 percent and 32 percent.

The USDA report also indicates that, while sales through intermediated marketing channels exhibited great returns. In fact, 80 percent of the US$6.1 billion in total local food sales were through intermediated marketing channels from larger local food farms, many situated near urban centers.

The report did not provide specifics regarding consumer demographics for DTC marketing outlets. More often than not, DTC marketing outlets, like farmers’ markets, offer lower prices than grocery stores. But the data reveals that consumers are willing to pay a premium for local foods.

Over the last several years, more than 30 state laws have passed in an effort to expand the presence of farmers’ markets nationwide. Many of these laws seek to not only support and grow local food systems, but they also work towards increasing access to healthy foods. Furthermore, the Farm Bill highlights “increased” funding for the development of intermediated marketing channels, and the “reauthorization” of “food access programs” targeting both senior citizens and school children. In addition, the current Farm Bill also establishes increased access to “locally and regionally marked food” for SNAP participants by allocating funds to make purchasing from farmers’ markets an easier and less costly process.