Bidfood UAE – the country’s leading dedicated multi-channel foodservice provider of international F&B brands and part of the Bidfood Middle East group – signed an exclusive distribution agreement with Cornwall sea salt company, Cornish Sea Salt.

A successful partnership debut at Gulfood 2020 rave reviews from customers and trade show attendants, a positive overture to the company’s foodservice range in time for the market launch in the UAE via Bidfood’s sales, marketing, and operational forces.

Commenting on Bidfood UAE’s latest partnership, Bidfood ME’s Chief Commercial Officer, Wael Al Jamil, said: “With a company as passionate and as invested in their products and vision as Cornish Sea Salt, it was an easy decision to make for us – we know that onboarding the brand would only add value to our portfolio. In today’s world, cheaper table salts are taking a back seat to artisan salts with both the health benefits and culinary versatility. We are excited to take sea salt to great new heights together with Cornish Sea Salt’s team.”

Echoing Al Jamil’s sentiment on the partnership, Cornish Sea Salt Group Sales Director, Suzanne Skerry, said: “Meeting the Bidfood team at Gulfood back in February, I immediately knew that our product was in good hands for its introduction to the Gulf. We look forward to making the most out of Bidfood UAE’s network of chefs, culinary professionals, and foodservice outlets to grow the brand and to help people ‘sea’ salt differently.”

The range includes six foodservice-sized (1.5kg and 1kg) sea salt tubs ranging from core flavors to blended salts like smoked sea salt flakes, chili sea salt, garlic sea salt, and lemon and thyme sea salt. The salts can be used for bakery, on protein (chicken, meat, and fish), in marinades and mixology, or as a finishing salt, making for a versatile rang with unique culinary attributes and health benefits, for chefs and culinary professionals to naturally enhance the flavor and quality of their menu items.