Fiere di Parma and the portal “GDO News” have signed a partnership agreement to strengthen the digital platform “MyBusinessCibus”. The GDONews manuals on the different product categories of Made in Italy food will be translated into English and sent to all the top international buyers.

In addition, buyers will be able to access exclusive material in the www.mybusiness.cibus.it page as well as additional information content in the newsletter that Cibus periodically sends to the international food & beverage community.

Foreign buyers will thus have at their disposal in-depth manuals on every single product category to help them plan their category activities both before the event in www.mybusinesscibus.it and during the Cibus exhibition (in Parma, from 4-7 May, 2021), with an adequate background of knowledge needing only final verification in the B2B meetings. GDONews, on the other hand, can, through this partnership agreement, extend its penetration abroad.

Through its distinctiveness, which finds concrete expression in the creation of original content designed for buyers in the execution of their trade, and with special emphasis on category analysis and companies’ financial soundness, will also be a valuable support to buyers abroad. Fiere di Parma has launched the digital platform www.mybusiness.cibus.it with the aim of creating a virtual exhibition, open 365 days a year, to complement the Cibus exhibition event, which takes place annually. The outbreak of the pandemic has accelerated the project, which is now fully operational.

Thanks to MyBusinessCibus, professional operators can set up online meetings and examine product ranges with their respective suppliers.