The Fishin’ Company is one of the world’s largest frozen seafood importers, distributors and service providers. With offices and processing sites worldwide, this fast-growing seafood supplier serves retailers, wholesalers and food service companies throughout the US. Their customers include some of the world’s largest grocery retailers, such as Walmart, Aldi, Delhaize and SuperValu. Like many suppliers, The Fishin’ Company moved to EDI because major customers began mandating it. But they soon realized that integrating TrueCommerce EDI with their Microsoft Dynamics NAV ERP system could be not a business cost, but a benefit. “Once we engaged with TrueCommerce, we began to understand that we’d gain efficiencies from EDI that would more than pay for the system,” says Heath England, Chief Operating Officer. “And that’s absolutely been the case.”
More Connected: A True Partnership
“We do business with many, many suppliers and vendors,” Mr. England continues. “We are always looking for partners that take the time to understand our business so we can work together to build a great solution. That’s what TrueCommerce has delivered—they are a true partner.” That partnership orientation has been the foundation for creating business value on multiple fronts. “Driving efficiencies, allowing us to manage by exception, supporting growth—all that and more has been possible because we have that partnership level of communication and support,” explains Mr. England. “When TrueCommerce gives us a suggestion or answers a question, they understand what will work best for our business. They’re always looking to give us an edge.”
More Supported: “Like Having an Expert EDI Consultant on Speed-Dial”
TrueCommerce focuses on understanding customers’ business models, processes and goals, which makes it easy to provide targeted support and guidance. As a result, partners like The Fishin’ Co feel comfortable reaching out when they need help. “During our onboarding process we had a dedicated team who took the time to really understand what we were trying to accomplish with EDI, and help us create and execute a plan to do it,” describes Mr. England. “When we’d call with an issue we didn’t need to explain what was going on to someone who didn’t know our company.” TrueCommerce was also willing to go beyond the basics to maximize EDI’s value for The Fishin’ Company. “TrueCommerce was able to take their base solution and adapt it for our business,” Mr. England relates. “As we’ve gone along they’ve been right there to guide us and give us the best recommendations, and that’s been fantastic. It’s almost like having an expert EDI consultant on speed-dial.”
