HORECA Trade, the UAE’s leading multi-channel foodservice provider of international F&B brands, has announced expanding its specialty bakery offerings after its parent company Bidfood Middle East signed an exclusive distribution agreement with CSM Bakery Solutions. The partnership comes in line with HORECA’s wider strategy to add best-in-class products to its exhaustive F&B portfolio to meet growing demand for specialty bakery products in the UAE.

CSM Bakery’s solution driven products, which are easy-to-serve or display (as they just require defrosting), offering savings on cost of production and timing, and consistency in flavour, will be exclusively available through Bidfood Middle East’s five subsidiaries – HORECA UAE, HORECA Oman, Al Diyafa KSA, Bidfood Jordan, and HORECA Bahrain. “We are excited to expand our bakery portfolio through this partnership with CSM Bakery Solutions, whose reputation as the world’s leading supplier of high quality bakery products gels well with our strategy to offer wider choices to growing F&B consumer base in the UAE,” says Jad Asaad, Marketing Manager, HORECA Trade.

As the UAE – and particularly Dubai – continue to attract international and home-grown brands, the country’s F&B market share in the Middle East region is expected to reach $13.2 billion this year, according to a report by KPMG. “We see exciting times ahead as the demand for quality products continues to see an upward trend in the UAE on the back of various tourism and hospitality projects underway,” adds Jad Asaad. “We will continue to expand our F&B portfolio further with more international brands and products such as CSM Bakery Solutions, whilst strengthening our presence in the market.”

The Atlanta-headquartered CSM is an international leader in the bakery industry, with 27 manufacturing facilities, offering wide range of premium quality bakery ingredients and finished products such as donuts, cookies, muffins, glazes, cakes and cupcakes for retail and foodservice markets as well as artisan and industrial bakeries, spread over 100 countries.

The partnership with CSM Bakery Solutions will complement HORECA’s portfolio of over 20 iconic and internationally recognized F&B brands that include Nastle Professionals, Sweet Street, Arco, Chefmate, and Bridor.