Tate & Lyle PLC ("Tate & Lyle"), a global provider of specialty food ingredients and solutions, has announced the introduction of its tapioca-based CLARIA Bliss starch to the Europe, Middle East & Africa (EMEA) region, responding to growing demand from consumers for cleaner label products.
An extension to the line of CLARIA Functional Clean-Label Starches, the launch of CLARIA Bliss in EMEA follows its debut at the Institute of Food Technologists Food Expo in Chicago last year. CLARIA Bliss has functionalities like modified tapioca starches and can help manufacturers develop high quality and great tasting products. With tolerance to shear, heat and acid, even under extreme conditions like ultra-high temperatures (UHT) and homogenization, CLARIA Bliss makes it easier than ever for food manufacturers to develop products with cleaner labels and differentiated texture.
Its launch follows market research from Innova that shows the number of food products defined as clean-label sharply increased in Europe in categories such as chilled desserts (+54%) or ready meals (+39%) between 2014 and 2016. Yves Maltte, VP Global Product Management, Texturants at Tate & Lyle, said: "At a time when 86% of European consumers regard food and beverages as processed if they contain ingredients they don't recognize, CLARIA Bliss can help manufacturers maintain great taste in their products. It will also allow them to simplify their ingredient list in a variety of applications, including delicate dairy desserts, clear sauces, chilled ready meals or filling of fresh baked goods."
