Innovation is at the heart of the modern drinks industry, with adventurous consumers seeking out new and exciting beverage experiences.1 To meet these evolving consumer expectations, manufacturers are seeking to ensure they are keeping track of the most important trends and delivering the types of beverages that consumers want. Many of the biggest beverage trends focus on flavor and wellness, but color should not be overlooked. In fact, research shows that products are judged within just 90 seconds – and up to 90% of that assessment is based on color alone.2
With EXBERRY® by GNT, our experts have spent decades developing successful color concepts for the drinks sector. We’ve picked out a selection of beverage trends that we expect to last – with tips on how Coloring Foods can help.
Sweet solutions
There is growing concern about drinks with excessive sugar in countries all over the world, while 53% of consumers globally are also trying to avoid artificial sweeteners.3 4 As a result, natural sweeteners such as stevia are growing in popularity as shoppers seek out sweet-tasting drinks with clean and clear labels.5 Coloring Foods – made from fruit, vegetables and edible plants – provide the ideal coloring solution, maintaining widespread consumer acceptability. In addition, the color of a beverage can influence perceptions of taste, with pinks, reds and purples in particular associated with enhanced sweetness perception.
Botanical flavors booming
Modern consumers are more willing than ever before to experiment – and botanicals are at the forefront of innovation.6 7 Consumers associate botanicals with freshness and health, with basil, rosemary, hibiscus, lavender and other blossoms among the on-trend flavors.8 Plant-based, clean-label Coloring Foods provide a perfect complement to consumer messaging around botanical beverages while delivering strong visual appeal.
Functional refreshment
With consumers seeking to improve their overall health, demand for functional beverages is on the rise.9 The growing interest in gut health means fermented drinks such as kombucha are proving more popular than ever.10 Kefir also remains in demand among dairy consumers, while vegan-friendly water kefir – featuring colorful fruity twists – is providing a new way for consumers to boost their probiotic intake. Coloring Foods can ensure these beverages look great with the added reassurance of clean-label colors from fruits and vegetables.
Lead the market with Coloring Foods
Based on the straightforward principle of coloring food with food, EXBERRY® concentrates are the perfect choice to ensure visual impact, widespread consumer acceptability and ultimately product success. Made from fruits, vegetables and edible plants without any chemical solvents, they allow for the all-important declaration of clean-label coloring ingredients.
Discover the EXBERRY® advantage
EXBERRY® concentrates are valued across the globe for their ease of use, brilliance, performance and the vertical integration of the supply chain, which ensures full traceability, year-round availability and price stability. Coloring Foods can bring your beverage products to life and inspire your future innovations.
1 Innova Market Insights ‘How to create disruption in the beverage aisle’ (October 2019)
2 CCICOLOR - Institute for Color Research
3 Innova Market Insights ‘New Directions in Carbonated Soft Drinks’ (October 2019)
4 Nielsen ‘Reaching for Real Ingredients: Avoiding the Artificial’ (September 2016)
5 Innova Market Insights ‘How to create disruption in the beverage aisle’ (October 2019)
6 thefoodpeople ‘Categorywatching: Soft drinks’
7 Innova Market Insights ‘How to create disruption in the beverage aisle’ (October 2019)
8 thefoodpeople ‘Categorywatching: Soft drinks’
9 Mintel ‘Global Food and Drink Trends 2030’ (November 2019)
10 Nutrition Insight
