Among the industry well-known players in the GCC, the regional and international markets, Al Rabie Saudi Foods Company, Ltd. is witnessing an increasing demand as a result of the GCC's unique opportunities. While the beverage market in the region continues to rise, business opportunities are also growing. "Al Rabie" aims to further urge the demand of its products, enhance its shares in the local and GCC markets and magnify its presence. Earlier the company explored new markets and as a reputable brand, the latter is now vastly present across the GCC market, as well as Yemen, Iraq, Libya, Jordan and Egypt. "We consider emerging our products' exposure and constantly attending to the markets' needs, as one of the most essential elements that have helped influence consumers on healthy products. Additionally, the Gulf market has always been an opportunity to outsource our products due to its high per capita consumption and propensity to follow healthy diets", commented Monther Al Harthi, CEO of Al Rabie Saudi Foods Company, Ltd. The company is constantly introducing new products in response to consumers' demand, and soon it will be launching a new flavor within the dairy category: the "Vanilla flavored milk" in a step to expand its healthy products' presence. It is also worth mentioning that this product is effective due to the importance of the vanilla plant and as research papers and studies submitted.