Months of close collaboration between the Sidel packaging team and Yili's Liquid Milk Division has seen the creation of a PET?bottle for the company's new Changyi brand. The new range of yoghurt drinks has been rolled out throughout China. China has recently enjoyed a period of sustained economic growth. As consumer income levels and spending power increase, the beverage market has seen a shift to more natural, 'healthier' beverages, a category in which innovation is key to succeeding and PET packaging is likely to be instrumental over the coming years. The Yili Group is the well-known dairy producer in China and one of the fastest growing companies in the country. A privately owned business, the Group is engaged in processing and manufacturing of milk products, including ice cream, powdered milk, sterilized milk and fresh milk, to name but a few. When Yili's Liquid Milk Division contacted Sidel to discuss the design of the PET bottle for the new Changyi yoghurt drinks, it was an exciting opportunity for the packaging team. Seizing the opportunity, the Sidel team had put together an initial design proposal within just two weeks. "Our packaging experts delivered a wide selection of creative proposals, producing various conceptual bottles based on different design directions, to give the client several alternatives to differentiate its yoghurt brand from the competition," said Steven Xie, Packaging Design and Development Manager at Sidel.