Country Reports - Egypt

Egypt’s Entlaq Acquires Stake in Brotinni to Fuel Innovation in Food Industry

October 2024

Country Reports - Egypt

Egypt’s Entlaq Acquires Stake in Brotinni to Fuel Innovation in Food Industry

October 2024

Entlaq, a Cairo-based think tank and accelerator, has acquired a stake in Brotinni, an Egyptian startup specializing in dark butchers’ technology and smart food solutions, aiming to revolutionize meat production with innovative, eco-friendly technologies.

Dark butchers’ technology focuses on modernizing meat processing through automation and advanced techniques to improve efficiency, hygiene, and sustainability, aligning with Entlaq’s goal of promoting sustainable food production practices.

The investment will support Brotinni’s expansion within Egypt and into the broader Middle East market, leveraging Entlaq’s business development expertise to enhance market reach and integrate technologies that reduce environmental impact while extending food product sustainability.

Entlaq, a Cairo-based think-tank and an accelerator company, has acquired a stake in Brotinni, an Egyptian startup specializing in dark butchers’ technology and smart food solutions.

Founded in 2020 by Dalia Abu Omar, Brotinni is set to revolutionize the industry with its innovative approach, integrating industrial biotechnology and eco-friendly green technologies.

This acquisition aligns with Entlaq’s commitment to fostering innovation and advancing technology in the food sector, particularly through sustainable food production practices.

Dark butchers’ technology refers to a specialized technological solutions that is associated with advancements that improve efficiency, hygiene, and sustainability in meat production.

In essence, “dark butchers’ technology” involves modernizing and improving traditional meat processing methods through advanced technologies to enhance productivity and sustainability.

The investment will help Brotinni expand its operations in Egypt and explore new opportunities across the Middle East. By leveraging Entlaq’s expertise in business development, Brotinni aims to broaden its market reach, especially in the meat and poultry sectors.

The integration of advanced technologies will also enhance logistics and supply chains, reducing environmental impact while ensuring food product sustainability for up to 14 days.

In 2022, Brotinni has raised $600,000 in a seed funding round led by Innlife investments.

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