Capsules cartoning is drawing coffee producers' attention. Matteo Pattuelli, General Manager of Senzani Brevetti, manufacturer of machinery and technology for automatic primary and secondary packaging, will give an insight of the sector. First, one must be aware that capsule cartoning is a process with its own dynamic, differing from the normal workflow of coffee production. Some Italian coffee producers were founded hundred years ago, and they have a historical knowledge of all the production phases, starting from the selection of coffee beans, to the sales of the ground coffee. Nevertheless, the technology of encapsulation and cartoning, deeply modifies the traditional workflow; the raw material for example needs to be ground differently if put in capsules. A coffee maker who wants to start a capsules production line must be aware of the specific process to set up, which involves both the production plant and the marketing strategies. The first step is to have a clear idea of the product target. To choose the most suitable encapsulating system, it is crucial to technically and specifically know how the machinery functions and how the entire supply chain works. It is then very important to have a specialist supporting the decision-making process, informing the coffee producer on the features of the self-protected and not self-protected capsules. The choice of the type of capsule will have a remarkable impact on the production planning and costs. For example, while the self-protected capsules can be directly cartoned, the not self-protected need to be flow-packed and then inserted in the carton.