During the Food Africa 2023 expo, which took place from December 12 to 14 at the Egypt International Exhibition Center, Food Trip Egypt, a growing Egyptian snack manufacturer, revealed a new investment of EGP 150 million. The event received support from the Egyptian Ministry of Trade and Industry and the Ministry of Supply and Internal Trade.

Samy ElAnsary, Chairperson and Managing Director of Food Trip Egypt, announced, "Our second consecutive participation at Food Africa is highlighted by the revelation that we are now exporting to nearly 20 countries, including Palestine, Libya, Saudi Arabia, the UAE, the UK, Canada, and others across the Middle East, Africa, and Europe."

Founded in 2020, Food Trip Egypt has embraced a scientific approach, utilizing advanced production techniques and insights from extensive market research to discern consumer preferences and market opportunities. The company's innovative "craft cooking" methods have led to snacks with optimal crunch and minimal oil content, introducing unique flavors to the market.

ElAnsary emphasized, "Our high-quality products, such as 'SPUDS' snacks, provide a superior local alternative to imported brands and offer significant export potential. This aligns with the Egyptian government's efforts to promote local industry and reduce imports amid the global economic crisis and foreign currency challenges."

In just two years, Food Trip Egypt's flagship product 'SPUDS' has become a competitively priced, high-quality brand in the local market, earning four ISO certifications and other accolades.

Egypt's Food Sector Growth

Over the past seven years, Egypt's food industry has experienced a threefold increase in companies, modernization initiatives, and investments totaling €16.3 billion. In 2022, the food and beverage sector generated $4.1 billion in revenue, contributing to 14% of Egypt's total exports.

Africa's Demographic and Economic Outlook

Africa's population is expected to grow from 1.42 billion in 2022 to approximately 2.5 billion by 2050. The continent is witnessing shifts in consumer behavior due to rising incomes, urbanization, smartphone usage, and a growing interest in health and wellness products, presenting vast opportunities for the food, consumer goods, and packaging industries.

Food Africa 2023 features over 800 exhibitors from 32 countries, with backing from the Egyptian Ministries of Trade and Industry and Supply and Internal Trade. The event underscores Egypt and Africa's commitment to economic and technological advancement, emphasizing the significance of international trade and industry for the region.

The conference also encompasses panel discussions, live cooking demonstrations, and a focus on sustainability, combating food loss and waste, and presenting the "Sustainability Design Award."