The global health drive is here to stay. Despite consumers’ demand for clean labels, many bakery manufacturers in the Middle East still resort to additives when it comes to color. Thanks to the development of high-performance Coloring Foods, there is no more need to risk putting customers off.

The natural color concentrates offer best quality in terms of variety, stability, shelf life and brilliance, while allowing for the creation of on-trend, color-intensive products. Colour is the most important product attribute when it comes to choosing food and beverages. There are two reasons for this: Firstly, color is the primary indicator for quality, freshness and taste.

Secondly, visual experiences are getting more and more important in our society. Therefore trend colors are much required and affect the buying decision in a positive way. The bakery industry is already becoming more colorful and creative. Mermaid, unicorn and galaxy themes are popping up everywhere. Whether it is cakes, pastries or toppings – magic and mystical colors strongly appeal to consumers. And this is just one example for the increasing importance of color.

With social media channels like Instagram or Pinterest, the share ability of products has become a major driver for consumers. As a response, many launches are centered on colorful highlights to drive attention to the shelves. And flavor trends like florals, matcha, pistachio or passion fruit also call for support from appealing color profiles. The big question is how to create such appealing, trendy products in a natural way.

As consumers are paying growing attention to what is inside their food, clean and clear labels are becoming a global standard. People are looking for short ingredients lists with known and understandable components which do not have a negative effect on their health. E numbers have become a serious issue and are no longer accepted. With EXBERRY^®, manufacturers have the opportunity to serve color trends without compromising on naturalness, performance and variety. The market is expected to become significantly more natural, with enhanced visual appeal.