food HQ : Launching an Industry Platform!
At the Heart of the Food Community Since 1985

For more than three decades Middle East Food (MEF) has been serving the Food Processing, Ingredients, Packaging, and Catering sectors in the MENA region & beyond, striving to provide a central platform to its readers, subscribers & clients through which cutting-edge high-quality news, information and data pertaining to food industry is presented.

headquarters (HQ) Collins Dictionary
Plural noun [with sing. or pl. v.]
1. the main office, or center of operations and control, of anyone in command.
2. the main office or center of control in any organization

Starting January 2018 issue, in order to reflect better our magazine’s mission as well as its global reach which is not limited to the Arab / MENA region, its name will change to “food HQ (fHQ)”.

fHQ will continue to be the focal point where industry professionals meet their needs. fHQ will be published monthly and will provide news, analysis, concepts and trends, product reviews & interviews with leading players in the food industry bringing its readers in-depth insights and information. As the leading B2B food magazine, fHQ is the vital link between international manufacturers, producers, exporters & agents / resellers in the B2B industry and is your ideal partner whether you wish to gain accurate and up-to-date insight on the food industry or whether you wish to gain maximum exposure to your company’s products and services.

Major food companies & manufacturers trust fHQ as their promotional platform of choice to have maximum exposure for their products & services and increase their market share. fHQ also enjoys a close partnership with leading food-related event organizers worldwide where it holds the status of official, regional or supporting magazine in major events where bonus copies are distributed to exhibitors, visitors and conference attendees.

In-depth food reports
Feature articles including interviews with key players
The latest regional international news about food projects
In The Market
Cutting-edge trends on food products

Associate your company or product with fHQ, the food industry’s pioneering & leading media brand. Contact us today to get things started!

Processing Online News

The food HQ website provides online insight for e-readers into the food industry through a combination of industrial news and trends, innovative technologies, country reports, and event news related to the Food, Beverages, Ingredients and Packaging sectors. fHQ website is going to be part of an industry portal which will be launched in January 2018. Log on to and delve into the world of food where current and archived issues of food HQ magazine are available for free to registered users in three formats (html, flash and pdf e-book) at your whim.

Editorial Program 2018









Food Additives

Bakery Ingredients

Dietary & Nutritional Ingredients

Emulsifiers & Stabilizers


Spices & Herbs





Bulk Packaging

Bottling & Filling



FAO Sustainability Guidelines

Non-GMO Foods

Food Waste / Food Banks / Food Recycling

Sustainable Agriculture

Organic Farming Fertilizers

Sustainable Seafood

Cover Story

Top Food Sector Players Awards

Interview With a CEO/ Company Profile

Multi-Unit Restaurant Management

Interview With a CEO/ Company Profile

Hotels & Touristic Facilities

Halal Food Industries

Logistics & Supply Chain

Food Safety

Refrigerated Transport

Food Supply Chain Industry


Food Retailing

Food Supply-Chain Failures: Contamination Case Studies


Baking Equipment

Display Cabinets

Dairy processing

Frozen Food Processing

Kitchen Equipment

Sterilization & Pasteurization Techs

Country Reports

Saudi Arabia







Eye Catching Packaged Food

Breakfast Foods

Poultry & Eggs

Vegan Cuisine

Wellness Foods  

Chocolate & Confectionary

Top 5 lists MENA

Top 5 Food brands

Top 5 ME Restaurants

Top 5 Gourmet Food

TOP 5 Chefs

Top 5 Food Innovation (Classification & Systems)

Top 5 Beverage Trends


AAA Diamond Ratings Hotels

Hotel Technology Trends for 2018

Hospitality Trends 2018

Booking Trends

Airport Hotels

Sea Resorts

Bonus Distribution*

Gulfood 2018 - UAE

-Gulfood 2018 - UAE
Istanbul 2018 - Turkey

-FOTEG Istanbul 2018
-Turkey HORECA Lebanon 2018 - Lebanon

HORECA Lebanon
2018 - Lebanon



Editorial Due

December 18, 2017

January 19, 2018

February 19, 2018

March 19, 2018

April 18, 2018

May 18, 2018

Advertising Due

December 20, 2017

January 22, 2018

February 21, 2018

March 21, 2018

April 20, 2018

May 21,2018

Publishing Date**

December 29, 2017

January 31, 2018

February 28, 201B

March 30, 2018

April 30, 2018

May 31, 2018


Business Corner
Consumer Corner












Yeasts & Enzymes

Functional Ingredients



Packaging Techniques & Designs

Coding a Labeling


Smart Packaging (Traceability)


Sorting & Grading Systems


Soil Degradation & Habit Destruction

Sustainability in Food Manufacturing

Sustainable Packaging

Energy Management & Efficiency in Food Production

Water Treatment & Reuse in Food

Organic Food

Cover Story


Ice Cream & Sorbets

Ready-Made Food

Interview With a CEO/ Company Profile

In Flight Catering

Food Processing


Fruits & Vegetables Processing Equipment

Material Handling Equipment

Sweets Equipment

The Industrial IoT

Meat Poultry Processing Equipment

Seafood Processing

Country Reports





Saudi Arabia














Ice Cream

Fish & Seafood

Dairy Products

Seasonings & Spices

Baby & Infant Food

Coffee & Tea


Luxury Travel

Luxury Travel

Hotels Mergers & Branding

Room Service

Fine Dining


Bonus Distribution*



Gulfood Manufacturing 2018-UAE

Gulfood Manufacturing 2018-UAE

SIAL Middle East 2018 - UAE

SIAL Middle East 2018 - UAE


Editorial Due

June 18, 2018

July 18, 2018

August 17, 2018

September 19, 2018

October 17, 2018

November 19, 2018

Advertising Due

June 20, 2018

July 20, 2018

August 20, 2018

September 21, 2018

October 19, 2018

November 21, 2018

Publishing Date**

June 20, 2018

July 29, 2018

August 31, 2018

September 28, 2018

October 31, 2018

November 30, 2018


Business Corner
Consumer Corner
* Tentative list of events at which food HQ will have bonus distribution of its issues - liable to changes.
** Indicates when the issue would be available from the printing press for circulation and distribution. Allow 2 to 3 weeks period for the issue to reach you by post.

Tomoko Yamashita

Marketing Manager | Yamato Scale Co., Ltd

It is a pleasure for Yamato to be published in MEF magazine along with other valuable and educative news and updates of the market. MEF magazine has not only helped us advertise our latest products, it has also enhanced our understanding of the food market in the Middle East region. It definitely is a great benefit for Yamato to have this opportunity with MEF Magazine.

Joni Ford

Senior Advertising & Promotions Manager | Kalsec®

Middle East Foods magazine has been an ideal media outlet for Kalsec® in reaching food professionals throughout the Middle East & North African region. Their dedication to service, partnerships with food related events, and their support of our marketing efforts has enabled Kalsec® to expand our presence in this region.

Mette Dal Steffensen

Marketing Coordinator | Palsgaard A/S

For more than 10 years Middle East Food magazine has been the preferred media partner for Palsgaard as they have helped us promote our emulsi ers and stabilizers to our target audience of food manufacturers in this region. With the help of this fine publication, our technical articles and advertisements have been distributed at some very important trade shows in the Gulf Region and have helped Palsgaard reach further markets in the Middle East.

Tracy Anderson

Marketing Executive | Heat and Control Pty Ltd

With the Middle East food processing industries continuing to grow and becoming a vital part of the global food supply, the MENA region is not only important to Heat and Control but every food processing equipment manufacturer. The MEF magazine, not only brings a wide range of topics, the most relevant news of the day for the region, they provide that vehicle via their vast network of readers and subscribers. Heat and Control has and will continue to utilize MEF’s variety of advertising capabilities, from print and online product advertising, to getting the latest news for Heat and Control out to a widespread audience.
Below are some of the leading companies who trust foodHQ to gain market share and increase their products & services exposure in the MENA region and worldwide!
Food Industry
The MENA Food & Beverage sector deal value for the full year 2016 surged to over USD3.4 billion, from just USD402 million the previous year, said Mergermarket. MENA consumers are on the pursuit of authentic and unique eating and drinking experiences.
With an increased penchant for health and wellness cuisine, sophisticated menus and trendy atmosphere, consumer foodservice value in MENA is expected to reach USD70 billion by 2020, with growth rates hovering between 3% and 5% during 2016-2020, according to Euromonitor International.
The GCC’s foodservice industry is set to grow at a rate of 6.8% CAGR to USD24.5 billion by 2018, according to Aaron Allen & Associates.
Growing population, high disposable incomes, rising tourist arrivals, increasingly urbane lifestyles and evolving consumer preferences have been propelling food consumption growth in the GCC, according to a report by Alpen Capital.
Food security remains a key priority for the GCC governments, which have not only been taking measures to enhance domestic productivity, but also are investing in farmlands overseas.

The global food and beverage (F&B) market has seen healthy growth over the last ten years and this is expected to continue. This is being seen, not just in the more mature retail markets in the US and Europe, but also in fast growing emerging markets in Asia Pacific and Middle East & Africa.
The global food & beverage industry is expected to reach USD20 to USD25 trillion by 2030, according to recent analysis by Frost & Sullivan.
The Asia Pacific is the fastest growing region in terms of consumer spending on Eating Out, with average annual growth of 7.5% is forecast for the 2017-2026 period, according to CUSHMAN & WAKEFIELD.
The Americas and Europe have arguably the most mature retail markets in the world and so historic growth between 2006-2016 has been lower at 6% and 4% respectively, as these markets were more saturated prior to 2006.
Annual average growth forecasts for 2017-2026 remain positive but are lower than Middle East & Africa and Asia Pacific, with the Americas anticipated to grow by 5.5% over the period and Europe by 4.9%.
Advertising Benefits & Options
Print Options
  • Display Advertising: food HQ offers advertisements in an extended range of sizes and placements with full-color or mono display spots.
  • Classified Advertising: The Buyers' Guide (BG) is dedicated to companies planning to test the market with a limited budget.
  • Advertorials: This option has double use; to get story to food HQ's readers and to maximize the company's exposure by placing its full contact details.
  • Fixed Inserts: A popular and effective form of advertising as it makes your advert stand out from the rest!
  • Company Profile or Interview: This offers comprehensive coverage of your company's history and products, including an interview with a chosen executive.

Digital Options
  • Web Banners: For ultimate exposure, place your hyperlinked web banner to your company's website, landing page or e-mail address on food HQ's website via a Leaderboard Banner, MPU Banner, Half Page Banner, and/or a Billboard Banner.
  • Newsletters: The monthly Newsletter contains several dedicated advertising spots, providing commercial partners with a cost effective and highly credible route into the inbox of food professionals globally.
  • Email Shots: We know how important it is that your email looks and reads right before you send it out to your existing and potential industry professionals. That's why our direct e-mail shots offer this opportunity using a vast user database.
  • Coming Events: The Coming Events service offers a comprehensive listing of food events, conferences seminars, and workshops.
  • Buyers' Guide: It is a service that offers high exposure at a nominal cost. The classified ad is 360 x 300 px , including company logo, product photo, and a brief message with contact details.
  • Business Directories: The Business Directories service puts you in contact with food-related suppliers, manufacturers, purchasers, sellers, re-sellers and high level professional employees who visit our website regularly.

Print Rate

Display Advertising - 4 Color & Rates (US$)
Frequency 1 - 3 Time(s) 4 - 6 Times 7 - 9 Times 10 - 12 Times
Gatefold 7,570 7,190 6,810 6,435
Double Page Spread 5,400 5,130 4,860 4,590
1/2 Page Spread 3,350 3,180 3,015 2,845
2nd Cover (IFC) 3,300 3,135 2,970 2,800
3rd Cover (IBC) 3,000 2,850 2,700 2,550
4th Cover (OBC) 3,500 3,325 3,150 2,975
Full Page 2,750 2,610 2,475 2,335
2/3 Page 2,100 1,995 1,890 1,785
1/2 Page 1,750 1,660 1,575 1,485
1/3 Page 1,400 1,330 1,260 1,190
1/4 page 1,150 1,090 1,035 975


Advertorials & Rates (US$)
Frequency 1 - 3 Time(s) 4 - 6 Times 7 - 9 Times 10 - 12 Times
Full Page 2,750 2,610 2,475 2,335
2/3 Page 1,450 1,300 1,230 1,150
1/2 Page 1,200 1,080 1,020 960
1/3 Page 900 810 765 720
1/4 Page 700 630 595 550


Classified (Buyer's Guide) Ads & Rates (US$)
Frequency 1 - 3 Time(s) 4 - 6 Times 7 - 9 Times 10 - 12 Times
Buyer's Guide Ad 450 400 365 325
Twelve Times Prepaid       2,925


Space Dimensions (WxH)mm
Full Page Trim Size 200 x 270
Double Page Spread Print Size 400 x 270
Vertical 2/3 Page Print Size 118 x 241
Vertical 1/2 Page Print Size 87 x 241
Horizontal 1/2 Page Print Size 180 x 118
Horizontal 1/2 Page Spread Print Size 400 x 118
Island 1/2 Page Print Size 118 x 186
Vertical 1/3 Page Print Size 65 x 241
Horizontal 1/3 Page Print Size 180 x 80
Vertical 1/4 Page Print Size 87 x 118
Horizontal 1/4 Page Print Size 180 x 60
*Bleed Ads must be sent with 4 mm added on each side of the ad

Digital Rates

Web Banners & Rates (US$)
Banner Format Dimensions Size Rate/Month (USD) Duration
Leaderboard GIF, JPEG, or Animated GIF 728 x 90 Pixels 50 KBs 550
1 Month
3 Months
6 Months
12 Months
MPU GIF, JPEG, or Animated GIF 300 x 250 Pixels 50 KBs 650
1 Month
3 Months
6 Months
12 Months
Half Page GIF, JPEG, or Animated GIF 300 x 600 Pixels 50 KBs 1000
1 Month
3 Months
6 Months
12 Months
Billboard GIF, JPEG, or Animated GIF 970 x 250 Pixels 50 KBs 1500
1 Month
3 Months
6 Months
12 Months


Email Shots & Rates (US$)
Format Dimensions File Size Rate (US$)
HTML 900 Pixels In Width 100 KBs 350/CPM


Online Buyer's Guide Ads & Rates (US$)
Frequency 1 - 3 Month(s) 4 - 6 Months 7 - 9 Months 10 - 12 Months
Online Directory Listing 250 225 200 175
Twelve Times Prepaid       1,900


Online Coming Events Listing & Rates (US$)
Frequency 1 - 3 Month(s) 4 - 6 Months 7 - 9 Months 10 - 12 Months
Online Coming Events/Month 250 225 200 175
Twelve Times Prepaid       1,900


Online Directory Listing & Rates (US$)
Frequency 1 - 3 Month(s) 4 - 6 Months 7 - 9 Months 10 - 12 Months
Online Directory Listing/Month 100 80 60 40
Twelve Times Prepaid       400