Industry Spotlights - Coffee & Tea

Taiyo Presents a New Raw Coffee Bean Ingredient

December 2017

Industry Spotlights - Coffee & Tea

Taiyo Presents a New Raw Coffee Bean Ingredient

December 2017

Functional WGCPT (Whole green coffee powder), derived from raw coffee beans using a patented technology, improves both mental focus and concentration for up to 6-8 hours, helps to reduce and stabilize blood glucose levels and can act as an appetite suppressant. Compared with coffee extracts, WGCPT powder contains caffeine and a wide variety of other valuable coffee bean components, such as chlorogenic acids, antioxidants, minerals and dietary fibers. This natural raw coffee bean ingredient delivers sustained caffeine release: whereas caffeinated beverages such as coffee or energy drinks often provide a short-term peak of heightened alertness, Taiyo's WGCPT offers a continuous supply of caffeine for a period of 6-8 hours - without the associated side-effects of jitters, a rapid heartbeat and the well-known "boom and bust" phenomenon. Conventional energy drinks have often been criticized for their immediate caffeine boost and subsequent period of fatigue. Because of its sustained caffeine release, WGCPT is suitable for "natural" and "gentle" energy products. And, as well as "concentration" or "endurance and performance" positionings, it can also be marketed as a weight management ingredient owing to its appetite suppressing effect. Benefiting from excellent technological properties, manufacturers can incorporate WGCPT in a variety of food formulations, such breakfast cereals, oatmeal, granola bars and drinks, and dietary supplements such as protein powders, shots or capsules. Developed in collaboration with physicians, WGCPT's efficacy has been demonstrated in clinical studies and, as the ingredient is vegan, free from gluten and non-GMO, it meets current consumer demands.

Caption: Green coffee bean