For the first time after lockdown, Cibus Forum has gathered together the main players in the agrifood sector. The attendance has been of over 1000 operators a day and about 3000 streaming viewers, many of whom foreign buyers, not to mention the over 50 players in the agri-food sector who have spoken from the stage.
Joint reflection has identified the following concepts: lockdown has led consumers to a better understanding of the value of food and the work behind it, therefore it is needed to insist on the promotion of Italian food; to define support measures for the Ho.Re.Ca sector and in particular for restaurateurs, who are the great teachers of quality food in Italy and in the world. Innovation combines the history of local areas with new technologies, therefore ancient traditions, drones in agriculture and compostable packaging. It's a beautiful landscape of polycentric innovation, and therefore suited to the eclectic Italian talent.
The next event is Cibus 2021, which will start on May 4th and will be the first major European food fair after lockdown. The new products of 50 top Italian food companies have been exibited in the Innovation Area. Three Ministers attended Cibus Forum: Luigi Di Maio, Minister of Foreign Affairs; Teresa Bellanova, Minister of Agricultural and Food Policies; Vincenzo Amendola, Minister for European Affairs.
The leaders of the food industry, of the large retail sector, and of agriculture have participated at Cibus Forum, starting a dialogue with the Government on how to tackle the post-Covid economic recovery. In his speech, Minister Di Maio confirmed the commitment of the Ministry of Foreign Affairs “We want to transform every Embassy in the world into an enterprise house, because Italy and our companies must grow and export our products of excellence everywhere. We have set up many initiatives, starting with the relaunch of the trade fair sector, which can now rely on a digital platform – Fiera Smart 365 - available to operators.
In addition, we have created an extraordinary physical and virtual incoming program for welcoming to our country buyers, influencers, journalists and other key players for the relaunch of the Made in Italy brand in the world, starting from the agri-food sector, which represents one of our country’s best known and appreciated points of excellence.”