Many analysts estimate that recovery will already begin at the end of this year, though they agree that the real relaunch will come next year. TUTTOFOOD, the exhibition dedicated to quality Italian and international food & beverage, is already working hard to prepare its 2021 edition – set to take place at fieramilano from 17 to 20 May – that will see exhibitors and buyers travel from all over the world to Italy, where they will focus on innovation, strategies and the future of the supply chain.
Preparation for an edition that will further confirm the key role TUTTOFOOD plays as an international hub
Initiatives to guarantee a real network of direct relations with key stakeholders on the market are already under way, with scouting activity to increase the number of hosted buyers from countries of particular interest such as Singapore, Japan, the USA and Europe (the UK, Germany, France, Spain, The Netherlands), but also planning strategies to involve an increasing number of bloggers, influencers and trend setters. Focus on the USA, Canada and the Middle East continues with the involvement of associations and chambers of commerce.
A growing internationalization that is also confirmed among the exhibitors. To date, more than 550 names are already confirmed from countries including Belgium, Germany, Greece, Ireland, The Netherlands, Peru, Portugal, Romania, Spain, the United States, Switzerland and Taiwan, as well as Italy. One new feature is TUTTOFRUIT, an area dedicated to fresh fruit and vegetables and innovation in the IV and V ranges, which value fruit and vegetable products with high service content. The 2021 edition also focuses on an organic development of the latest sectors launched – TUTTOWINE, TUTTODIGITAL and TUTTOHEALTH – as well as on consolidating more traditional sectors.
With this growth, and as a showcase for the Made in Italy on global markets, TUTTOFOOD continues to strengthen its position as a hub where international companies can meet their stakeholders in a qualified way, within the context of the Italian agrifood ecosystem, focused on quality, innovation and food safety.