BACHIR ICE CREAM is a Lebanese ice cream specialist. Its products are rich in flavor and smooth in texture. In 2016 the company celebrated 80 years in the ice cream business. What started out as a family business in the mountain village Bikfa�ya is now a nationally well-known establishment, run by the second and third generation of the family. Back in 1936 there were no freezers or electricity in the village. "My grandfather and his brother got ice blocks from the mountains and put them in an insulator," says Maurice Bachir, Operations Manager and Business Developer. For the past 25 years Bachir Ice Cream has been a partner with Tetra Pak. The relationship is close and collaborative. To continue to be successful the Bachir family continuously invests in new processing technology and acquires knowledge about new market trends. In 2016 Maurice and his brother Pierre Bachir, the company's R&D Manager, went to Tetra Pak's Product Development Centre in Aarhus, Denmark, which is a specialized center for ice cream. The center is managed by passionate ice cream professionals with wide experience and expertise, says Pierre Bachir. "In four days we have acquired years of ice cream experience and a sea of knowledge in a wonderful learning environment," notes Pierre Bachir. By learning more about how to optimize the processing technology and new recipes, the company future proofs its business."