Country Reports - Far East

Taming the Dragon with Swiss-Like Chocolate

May 2017

Country Reports - Far East

Taming the Dragon with Swiss-Like Chocolate

May 2017

As the Chinese proverb goes, if you catch one's heart you will never be apart. This phrase perfectly describes the driving force behind premium Chinese chocolate from Afici�n. Not only has the company created a high-quality chocolate brand, but it has also established a place where chocolate enthusiasts can witness the process - the museum of chocolate in its Jiashan's facility, China. Sapal, a Bosch Packaging Technology company based in Ecublens, Switzerland, has played its part in the creation of this chocolate lovers' paradise. Its packaging line wraps Afici�n's chocolate into perfectly formed envelope-shaped die-folds differentiating the product offering and challenging competitors by raising the standards for product quality, safety and aesthetics. Keeping in mind the growing hunger for premium products, the founders of the Afici�n brand decided that their chocolate will be made to a classic recipe; grinding layer upon layer of cocoa paste resulting in a unique taste and structure. In order to stand out even more at the point-of-sale, it was decided that the chocolate should be packaged in a classic die-fold wrap to reinforce the brand statement. Bosch was the partner of choice for the Chinese manufacturer. "We required a high-quality packaging machine to match our exceptional product, while also preserving the unique taste of Afici�n chocolate. Not only did Bosch deliver that, they exceeded our expectations," explained Xue Feng Mo, the founder and general manager of Afici�n. However, it was not only premium quality of the wrapping and the efficiency of the machine that convinced the customer. "The reliable, fast and local service support provided by Bosch, as well as the additional training for our operators and engineers, goes above and beyond any other machine supplier that we could have dealt with," added Xue Feng Mo.